Events often take a long time to plan and they can be ruined by the smallest of details. So why would anyone want to spend longer than they need to on the venue briefing process (Request for Proposal)? Even more importantly why would you want your venue to only have half of the details?

A poorly written RFP (Request for Proposal) can lead to a long email trail or follow up game of phone tag as the venue tries to ascertain all of the details required in order to put together your proposal. Following the steps provided below you can ensure your next request for proposal is so detailed that your venue knows exactly what you require and there are no hidden extra costs popping up closer to the event as you discover elements you forgot to tell them about.


1. Date & Time

The first detail you need to provide for the venue is the date (don’t forget to include the year!) and time for your event.  You should double check the calendar to ensure you have the correct day (stops the “do you mean Tuesday 5th July or Wednesday 6th July as you have written Wednesday 6th July” discussions!).

When considering the time for the event you need to include bump in and out times in your request for proposal – this could mean the difference between the venue being able to fit your event or not. Make sure you detail Bump in time, Event Start Time, Event Finish Time & Bump out concludes.

This is important because if the venue has another event happening at a similar time, they may decline your event due to congestion in the shared foyer areas when in actual fact your guests don’t arrive until well after the other event concludes – you just need extra time for bump in.


2. Venue & Function Space

This seems like a no brainer however some venue operators work across multiple venues so it’s important to stipulate the venue that you are considering and also the particular function space that you prefer. If you prefer one space but are ok with another if the first choice is full then say that.

You also need to stipulate if you require multiple function rooms, for example you may have a plenary session and then the group splits into breakouts. In these cases, it is best to provide the venue with a brief overview of your event schedule so they can see exactly when these additional rooms will be required.

3. Number of Guests & Setup Style

The venue will need to know how many people you are expecting (and if this number fluctuates for different sessions you need to include this too). However just saying “we need a function space for 100 guests” is not helpful. There are many different setup styles that can be utilised in events and the same room will have a different maximum number depending on the set-up style (i.e. theatre style seating fits far more people than boardroom). If you aren’t sure on which set up style will work best for your event then head over to our Event Capacity Charts blog to find the best fit for your event.


4. AV Requirements

Many venues have in-house AV and requesting an AV quote at the same time as your venue quote can be valuable for more than one reason. Firstly, some venues charge quite low room hire charges and their catering charges are reasonable but their AV quotes are out of this world! You may find that once you compare the proposals of your top venues that the one with the higher catering and room hire costs actually comes out cheaper overall because of the AV.

We wanted to add here that just because a venue has an inhouse AV company doesn’t mean you have to use them. Most of the time you are free to bring in your own external AV company – some venues will charge you a fee however to have their technician onsite to “oversee” the AV installations. Events Outsourced can also assist with your external AV requirements, please contact us for a quote.

Outlining your AV requirements in your initial request for proposal is also helpful for the venue to determine if your event will fit in the designated function space – some AV elements take up space that would otherwise be used by seating therefore reducing your maximum capacity for the space.

5. Accommodation Requirements

It is always a good idea to outline your accommodation requirements if the venue has onsite accommodation. Even if you do not require accommodation please include that on the request for proposal as this will save a phone call or email from the venue checking whether you need it or not.

When outlining your accommodation requirements for an event it is important to outline a few basics – number of rooms, single/twin/double configurations, number of nights, whether you would like breakfast included and any special requirements (i.e. VIP’s requiring upgraded rooms etc).

If you are providing accommodation for staff but require the attendees to book their own accommodation it is also a good idea to ask the hotel if they can provide a discounted rate if the person mentions they are attending your event. Events Outsourced don’t recommend holding a room block however unless you have negotiated the terms so that you are not stuck with accommodation rooms you don’t need if your guests don’t book them.

6. General Event Overview

It is important to give the venue a general overview of your event – they will often have recommendations for offsite activities and meals (and can let you know which ones not to use!). The overview also allows them to have a better understanding of your event and how they can service you better.

7. Budget

This one is a frequently debated one – some prefer not to give the venue a budget as they feel the venue will price the elements up to meet your budget. Other times however the venue may be able to allocate discounts and other complimentary elements in order to meet your budget requirements.

In the end it’s a personal decision however if you choose not to disclose your budget and the venue proposal comes in too high, Events Outsourced always recommend giving them an opportunity to revise their proposal (you will need to provide them your budget for this one). If the venue really wants your business, they will generally do what they can to work with your budget. Another factor that may assist the venue to provide your proposal is knowing who they are pitching against – we generally only recommend this if the other venues are of a similar calibre.


Next time you are putting together a request for proposal for your next event venue, make sure you utilise the tips provided above. This will result in a far more accurate quote, will make the process much more efficient and will assist you to prepare a successful event.