Why should you run online events?
What is the difference between a virtual event and a hybrid event?
What are the main types of virtual events?
Webinars generally have a duration of 30mins-3hours. They involve one or many speakers presenting on a set topic. Attendees can generally engage with the presenter (send questions, answer polls) but can’t engage with the other attendees. They can be pre-recorded and accessible at any time or can be live.
Virtual conferences generally have a duration of half day to multi day events. These events involve many sessions, keynote speakers and breakout rooms. They tend to provide more community and interaction than a webinar. Attendees are able to engage not only with the presenter but also with other attendees. Conferences are a great opportunity to utilise a hybrid event. Some attendees are physically there and others are there on a virtual platform. Virtual conferences are run as live events. However the event may be recorded so that the business can share sessions at a later date.
3. Immersive Virtual Team Building
Something that employees (and humans in general!) have missed during lockdown is the feeling of being part of a team. Working from home arrangements can lead to employees feeling disconnected and isolated. Immersive team building events are designed to bridge this gap. They maximise the attention span of the virtual event attendee. These events generally have a duration of one to two hours and work best in smaller groups. Examples of these events include online trivia, cooking classes and yoga classes. For a more extensive list we have designed a packages to cater for Virtual Event Ideas.
4. Internal Events
Despite most offices working from home, there are still internal training and meetings. Internal Virtual Events include staff training, management meetings and team meetings. Internal events have different durations but most would last for one hour to one day. They are a great option for companies whose offices are widespread. Instead of flying your staff to one location, you can hold a hybrid event the other offices dial in.
5. External Events
Companies can’t afford to wait until restrictions end to hold product launches or sales events. External virtual events are held to attract attendees from other companies (B2B) or the general public (B2C) to attend. The purpose of these virtual events is to introduce a new product or to help sell a product or service. The duration on these events does vary but can be anywhere from one hour to one day. Some are held in webinar format, others need more audience input and collaboration. If your audience is widespread or you have “at risk” attendees, virtual events are perfect.